I have been mulling over this post for nearly the past month in hopes of losing the urge to share the information displayed below...in length. But, with the popularity of the "censoring" of the interwebs via SOPA/IP Act...here's my two cents. I hope you enjoy it; the context of this lengthy piece of writing is obvious and hopefully what I am sharing here with you will be informative and non-invasive. I've learned much in my years as a blogger...here is just a snippet about blogging for money.
Using a blog as a form of online journal-keeping can bring many great benefits. There has been quite a bit of debate in regards to how quickly and easily making money with a blog is. Aside from how quickly and easily it can be, what exactly is involved in the process? Truth be told, any sort of online work (even offline) one wishes to have a level of financial gain with must include a few very important things. A plan, for starters, would be a very useful thing to have. There is nothing that can be accomplished unless there is a plan detailing the steps that must be taken to achieve a goal. Patience plays a role here, as well, but so does a realistic view. One has to be patient in order to deal with the reality of failure in any aspect; but, if it were easy then the failures before an eventual success would not be worth it.
Now, the aforementioned requirements for financial success through blogging can be placed toward things like a store crew stocking the shelves of a large department store just before the holiday shopping season, or an IT group coming up with a solution to preventing hackers from accessing the corporate files. Both scenarios incorporate hard work and a plan. Both of those are great endeavors and tasks that require much dedication. The same idea can be applied to blogging for a profit or blogging for fun. Blogging is one of the most obvious and most hidden examples of making money on the internet today; the number of people who discover this money-making method is growing larger every day.
Friends and family ask me all the time, "What's a blog?" or "Why do you blog?" Well...a “blog” is more popularly known as a personal journal that is kept on the internet and published through website providers such as Blogger.com and Wordpress.com. Who would use a blog, and why? For some people, blogging is a form of keeping a personal journal. It is an archive of their favorite images and textual documentation of their travels, thoughts, feelings, day-to-day life or just a place to share craft ideas and recipes. Having kept two blogs created solely for the purpose of sharing a photography hobby and a “family journal,” it is safe to say that it all began as a personal interest. Everyone has their own personal or professional reasoning for beginning an online journal. Sadly, most don't know how to use it to their advantage.
Using a blog as a form of online journal-keeping can bring many great benefits, one of those benefits being an escalated improvement in use of grammar and a show of evolving writing style. One of the first and most obvious personal benefits of blogging is how the blogger can express their thoughts easily and clearly with text. This is done by taking a little time to think about what to write, first and foremost. When this is done, the content of the blog will be further improved and will attract more readers.
For the writer, when the ease of writing becomes more apparent it becomes the motivating factor to write more. The same can also be said when speaking of other bloggers; there is a motivating factor to continue doing something enjoyable when there are others involved in one’s interests. In this case, reading journals created by other bloggers are a great way to connect socially, because there is a common ground. The common ground here is blogging.
The consistency with which the average blogger posts their journals (be it for business or pleasure) is a show of how dedicated the writer is; yet, there must be good content to show for it. The content sought out by readers will increase website traffic and help the writer gain more of an audience geared toward the content of the blog itself. This is even more true if the website is geared toward one topic, as opposed to several. There's a saying I learned from a group of individuals who began profiting with blogging, and have since moved up the scale of internet jobs. I love it, because it makes sense. This phrase is, "Disregard Niches, Acquire Target Audience." There's a bit more to that phrase than meets the eyes, so I really do suggest doing a bit of research as to what a "niche" and "target audience" are. Believe me when I say that you will be happy you did. Also, keep to mind the 3-C phrase coined by yours truly: Consistently Creative Content.
Boom! Now keep reading...
Blogging has increased in popularity over the years; even businesses have found that keeping a blog is beneficial to their business. This is very true. When a business begins creating blog posts, the business is participating in a form of social media that reaches out to an expanded target audience that brings forth the potential to turn into a broader customer base. This is seen through the way businesses notify their customers about products, promotions and also the purpose of the company. The more a customer knows a company, the more likely that customer is to show appreciation and faith to the brand. Not only that, the company would be able to interact with its blog readers with feedback to things like blog commentary.
Many people underestimate the potential of earning an income with just a blog. For most online merchants, blogging is a form of in-depth (and very low cost) advertising that allows their customer base to keep informed and updated about goings-on in the company, sales and notification of new products. Not only does this assist in keeping their customer base, it helps attract more customers, and to the company this means more potential for profits. Blogging doesn’t just financially benefit companies; it can even benefit the casual blogger if they do a little research and keep a consistent approach toward selling for other merchants.
Having owned a few online journals, being able to earn a consistent income through blogging took a solid three months of work. There was much trial and error and as mentioned earlier, many lessons through failure. Though, in the end the benefits were very much worth it. Research on the blog’s main topic is definitely the most important step on the road to financially benefitting from a blog. Checking to see where, with who (age demographic/region of the world) and how well the topic sought is trending is a good indicator as to how financially well it will do. In doing this, providing content that would catch interest would potentially provide a consistent audience, which would then turn into a following of readers over time.
Some of the other work involves exploring similar interests (blog topic/theme) blog readers and other bloggers would take interest in. This can be done through consistent blog posts on the topic and material related to it. For example, if the blog were about photography, then there would be content related to photography equipment and famous photographers throughout history. This would allow for more search results to be directed toward the blog and the result of that would be bringing in more readers. The addition of that small detail will garnish even bigger results.
It is generally recommended that any blog begin with providing content available for readers to enjoy before stepping into the area of e-commerce (advertising/selling through the web). This way, the blog won’t seem as if it were geared toward profit and not the topic itself. Readers are far from stupid. They are pretty keen to "selling" on any website, and it is an immediate turn-off if the blog does not have a writer that is passionate about the topic. The immediate show of intent to drain someone's pockets is a giant freakin' NO. Though, after a time of posting blogs related to its theme, then slowly working a bit of e-commerce into the blog is a subtle change that could be expanded upon. For example, affiliate marketing is the most popular form of making money with a blog. Affiliate marketing is a program that allows website owners to place product advertisements on their pages. This is a good form of low-cost marketing for online merchants, and over the past few years it has proven effective. In return, the owner of the website receives a commission for each click and/or sale from each of these ads. Not online merchants are the same, and it is most helpful to have related products on your blog that readers would take interest in.
For now, I think blogging should remain fun. It should be informative and fresh and a blog should contain snippets of something everyone can learn from. If it makes money, then hooray! Personally, I am not trying to make money here. Been there, done that and now I'm here to have fun; I'm motivated to share, to encourage and to indulge the reader in things I wished to have read over the years I've been part of the "blogging community"...plus? I can support my own coffee habit. Huzzah.
Thank you for reading. <3